Understanding The Part Our Brain Plays In Business

Our foundations for high potential has, in the past, rested on knowledge and skills. Training has generally been around product knowledge, tactics, different questions to ask and topping the league ladder by knowing more than someone else.

We then added another layer by understanding psychology and knowing what makes people tick from a behavioural perspective which led us down the path of NLP, personality profiling and brought coaching off the sports field and into business.

We’ve now realised in the past few years that there is more to high performance than we realised. In the field of business generation and in line with best practice, it’s about understanding the science behind what WE do to reach peak performance in our roles. We need to understand the part our brain plays and understand the parts we are using well, the parts we are underusing and the parts we are overusing.

3 Red Folders, Bernadette McClelland

1. FACE TO FACE: The NeuroSelling Program™ : Play A Smarter Game And Win Business Intelligently

Our buyers are already smarter than many of us. They know more about our products and services thanks to Google. They have learnt sales skills formally, or on the fly, and speak to hundreds of salespeople every year – all wanting to get that appointment and win the business. They make their decisions by committee and rope in other decision makers for support so as not to make a mistake. Their BS meters are finely tuned.

We have to stand out. We have to have those conversations that get to the heart and guts of where they are at. How are you doing that now? We have a smarter way than the traditional sales training of old – we’d love to show you a brain friendly way.

The NeuroSelling Program™ is a two day program with 10 follow up webinars that marry the sales conversation with psychology and brain science. We need to increase our performance levels not just through sales process but also through our awareness, our intuition and our agility, in order to create high potential results. It also includes our online program – The Foundations of NeuroSales to complement and embed the learnings.

The payoffs for being on this program are huge and include the following:

  • Identify a proven commercial framework
  • Learn to maximise your calendar and minimise your stress
  • Discover the five hidden weaknesses, that once understood, will no longer cause you to discount or feel intimidated again
  • Learn to elegantly transition from rapport to business speak without feeling awkward
  • Know the right questions to ask that go deeper than product conversations, and are 100% relevant
  • Discover the importance of knowing your numbers

This is suitable for anyone in an existing leadership role, management position or is an aspiring leader, where responsibility and consistent results are important, especially in the area of commercial conversations and sales discussions.

Also suitable for salespeople, business owners and customer service staff.

Initial Two Day Program that includes activities, theory, adult learning, workbooks, coaching cards and a 10 month webinar series and group coaching.

Included is:

The About My Brain i4Neuroleader 360° Feedback Assessment to identify feedback from different stakeholders and identify those ‘soft skills’ that will greatly impact your hard core results.

The OMG Sales DNA Evaluation tool is also used throughout the training to identify sales skills gaps and behavioural mindset gaps. By doing so will increase the chance of sales process consistency and a higher quality pipeline.

The Foundations of Neuro-Sales Online Program™ to delve deeper into how the brain, biology and behaviour combined with business development conversations increase business growth.

3 Red Folders, Bernadette McClelland

2. ONLINE: Foundations of NeuroSelling Program™ : Play A Smarter Game And Win Business in 27 Lessons

We are so proud to be partnering with The About My Brain Institute and bring to your desktop, office and home, this cutting edge online course. I have thoroughly enjoyed the process of shooting all the videos personally, so that you get me and all the assets I bring to the table. As a result of coaching thousands of sales professionals and knowing what they want, don’t want and what trips them up, I have brought these all together in this online program for you.

Developed over five (5) modules, four (4) chapters and twenty seven (27) lessons, it will take you on a journey addressing why you are in sales and the rise of the neuro-salesperson, to your mindset and hidden weaknesses, as well as the sales conversations necessary in finding your next awesome client, and beyond.

The videography and layout of this online course is visually beautiful, and the exercises and resources are so very easy to access.

I encourage you to visit us right here and join us today.

Totally affordable, brilliant value for money and good fun, too.

Foundations of NeuroSelling Program™ is a self paced program that access all parts of your brain, behaviour and business approach to help you play a smarter game as a sales professional and business owner.

The payoffs for being in this program are huge and will ensure the following:

  • Identify a proven commercial framework
  • Learn to maximise your calendar and minimise your stress
  • Discover the five hidden weaknesses that once understood, will no longer cause you to discount or feel intimidated again
  • Learn to elegantly transition from rapport to business speak without feeling awkward
  • Know the right questions to ask that go deeper than product conversations and are 100% relevant
  • Discover the importance of knowing your numbers

This is suitable for anyone in an existing leadership role, management position or who is an aspiring leader where responsibility and consistent results are important, especially in the area of commercial conversations and sales discussions.

Also suitable for salespeople, business owners and customer service staff.

One Day Program that includes activities, theory, adult learning, workbooks, coaching cards and a six week follow up series. The opportunity to undertake the About My Brain i4Neuroleader 360° Feedback Assessment to identify feedback from different stakeholders is also available.

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